Buy WILDE wholesale or dropship in Australia
“Rooted in nature, inspired by Byron Bay.”
Let your hair be #Wilde
available on Husl
WILDE by Oscar is an Australian-made professional haircare brand inspired by the natural beauty of Byron Bay and created by award-winning hairdresser Oscar Cullinan. Powered by Australian hemp seed oil and native botanicals, its vegan and cruelty-free formulas are designed to nourish, strengthen and protect hair while delivering salon-quality performance.
No fees, no contracts, no minimum orders.
About WILDE Hair
Its creator, Oscar Cullinan, founded Oscar Oscar Salons and is a two-time Australian Hairdresser of the Year. Drawing on more than 30 years of salon experience, he developed WILDE to bring nature and science together in everyday haircare.
At the heart of the range is hemp seed oil sourced from Australian farms. Across the collection, this signature ingredient is paired with native botanicals including Kakadu Plum, Wattle Seed and Lemon Myrtle. The formulas are designed to nourish dry hair, improve softness and shine, and help protect against environmental stress. Each product reflects the brand’s focus on combining Australian ingredients with salon performance. The haircare range is also Australian-made, vegan and cruelty-free.
Products available to buy on Husl
Through HUSL, you can purchase WILDE shampoos, conditioners, treatment masques, oils, styling products and brushes. Bring the range into your salon for professional services and take-home care.
From moisture-rich care to beach-inspired styling, WILDE offers products to nourish hair and shape your finished look. Build a selection around your clients’ needs, with options to cleanse, treat, protect and style.
- Hydrating and strengthening haircare for dry, damaged or colour-treated hair.
- Blonde care to help reduce brassiness while improving softness and shine.
- Treatment masques and nourishing oils to restore moisture, smooth frizz and improve manageability.
- UV and heat protection to help shield hair from sun exposure and heated styling tools.
- Styling essentials for beachy texture, fuller-looking volume and flexible hold.
- Detangling and styling brushes for everyday grooming, smoothing and sleek blow-dries.
With HUSL, you can order WILDE in the quantities you need, with no minimum order. Trial the range, restock your favourites and build your retail offering without overcommitting.
No fees, no contracts, no minimum orders.
Benefits of WILDE Haircare for your salon and clients
With WILDE, you can introduce your clients to hemp-powered haircare that combines Australian botanicals with professional salon expertise.
- Australian hemp seed oil to help nourish hair, restore moisture and boost shine.
- Native botanical blends, featuring ingredients such as Kakadu Plum, Wattle Seed and Lemon Myrtle across the range.
- Australian-made, vegan and cruelty-free formulas that bring nature and science together.
- Targeted moisture and repair care to improve softness, manageability and strength in dry, damaged or colour-treated hair.
- Hairdresser-led expertise from Oscar Cullinan, a two-time Australian Hairdresser of the Year with over 30 years of experience.
For salons, offering WILDE means adding a professional retail range with a distinctly Australian story. For clients, it means nourishing home care that helps keep hair soft, shiny and easy to manage between salon visits.
Love WILDE Behind The Chair?
Let your clients shop it straight from your HUSL Beauty profile — and earn 20% commission when they do. 🧡
Where to buy Wilde Haircare in Australia
HUSL is the easiest way to buy the WILDE professional range wholesale in Australia, from shampoos and conditioners to treatments, styling and retail products.
The app is free for verified professionals, giving you instant access to browse, order wholesale, and enjoy fast delivery with no subscription fees or bulk order requirements.
And it doesn’t stop there – with HUSL you can also dropship WILDE retail products direct to clients anywhere in the country.
No need to hold stock, and you earn commission on every sale.
Sign up to HUSL and experience the Australian-made, hemp-powered formulas that make WILDE a standout in professional haircare.
Give your clients nourishing, salon-quality care for softer, shinier and more manageable hair, while enjoying the ease and convenience of ordering and selling through HUSL.
No fees, no contracts, no minimum orders.
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From Oscar Oscar Salons to Wilde Haircare: The Story Behind the Brand
In this exclusive HUSL Education, Oscar Cullinan—two-time Australian Hairdresser of the Year and founder of Oscar Oscar Salons—shares the story behind Wilde Haircare, the philosophy driving the brand, and how modern stylists can turn product knowledge into new retail opportunities.
