Join Hayley Mears and Thousands of Aussie Stylists & Barbers on HUSL
Hayley Mears & Six Underground Media: The Architects of Hairdressing Innovation
The Architects of Hairdressing Innovation
In an industry built on aesthetic evolution and constant reinvention, standing still is the same as moving backward. For Hayley Mears from Six Underground Media, the status quo isn’t just boring—it’s a boundary waiting to be broken.
Founded in 2010, Six Underground Media emerged from a specific, glaring gap in the market: the need for a digital agency that spoke the fluent, high-fashion language of hairdressing while wielding the technical precision of a high-tier marketing firm.
Hayley Mears isn’t your typical agency founder; she is an industry veteran whose DNA is woven from salon floors and international academies. Her journey began at the styling chair, under the mentorship of industry titans, before she took her expertise to the UK as an educator. This intimate, first-hand knowledge of salon operations, hair fashion, and industry economics is the bedrock upon which Six Underground was built. When she paired her master-level styling credentials with a communications degree, she didn’t just start a business—she created a new category of omnichannel creative agency.
The Innovation Edge:
Beyond the “One-Size-Fits-All”
Innovation is the primary currency at Six Underground Media. Hayley’s philosophy is rooted in the belief that there is no longer a “one-size-fits-all” marketing, PR or content plan. Instead, she approaches every project as a fresh frontier, diving deep into concepts and methods that have never been utilised in the hair space. Whether it is a single-operator salon or a global retail giant, Hayley’s focus remains on streamlining brand aesthetics to ensure every campaign output is not just seen, but remembered.
As early adopters of tech integration, the team specialises in trend-based strategies backed by rigorous industry data. This “superpower” allows the agency to predict shifting landscapes and prepare clients for the “next big thing” long before the rest of the market identifies the turn. From pioneering social marketing in 2010 to mastering the current TikTok-driven landscape, Hayley ensures that her clients aren’t just participating in trends—they are setting them.
A Multidimensional Powerhouse
Six Underground Media operates as a versatile hub of specialists. The team excels in:
- Social Media Strategy: Crafting high-impact reels, stories, and content plans tailored to specific business models.
- Public Relations: The art of press content intertwined with other branding activations that merge what was previously two different genres of communication and marketing into the ultimate advertorial fusion.
- Creative Design: Providing expert graphic design, video editing, and web services that elevate a brand’s digital footprint.
- Education & Media: The no-holds-barred approach to Ai integration and teaching absolutely ANYONE how to use it to completely revolutionise your brand and minimise the labour and output. In addition to this, Hayley is a guest columnist for Mocha Hair and the co-host of the explosive “Cutting Through The Noise” podcast.
Why Stylists Are Joining Hayley on HUSL
As a creative director, strategist and founder of Six Underground Media, Hayley Mears has helped countless salons and brands cut through the noise, build standout identities and stay ahead of industry trends. Now she’s bringing that same forward-thinking approach to HUSL — a platform she trusts to support modern, scalable salon businesses.
HUSL helps you run a streamlined, profitable business without the overwhelm of outdated systems or complex tech. Join Hayley and a growing community of forward-thinking stylists who are embracing smarter ways to sell, market and grow in today’s digital-first industry.
HUSL is free to download with no fees, no subscriptions and no catches. How? We’re a professional retail marketplace — we make money from product sales, not from you.
Save time. Make money.
Social Media As A Sales Tool
The biggest shift in your income isn’t more clients…it’s what you do with the ones already in your chair. Watch the free session hosted by Hayley Mears, founder of Six Underground Media.
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